The retail business loses billions of dollars per year to employee theft and shoplifting. Investing in IP video surveillance cameras as a solution to your security needs provides numerous long-term benefits such as reduced retail shrinkage, maximized store profits, lowered insurance rates, and ultimately a decrease in the number of theft cases. Security cameras also help instill a safer, more inviting store environment for patrons.

A number of technology companies are now using surveillance cameras — previously considered primarily as a way to deter or catch thieves — to help retail businesses learn about their customers’ shopping habits.